{"id":16855,"date":"2014-12-23T17:53:19","date_gmt":"2014-12-23T16:53:19","guid":{"rendered":"https:\/\/2026.brokk.com.hemsida.eu\/news\/freezin-for-a-reason\/"},"modified":"2014-12-23T17:53:19","modified_gmt":"2014-12-23T16:53:19","slug":"freezin-for-a-reason","status":"publish","type":"news","link":"https:\/\/www.brokk.com\/sv\/news\/freezin-for-a-reason\/","title":{"rendered":"Fryser av en anledning"},"content":{"rendered":"<p>Under de sista dagarna i september utmanade Daniel Lindgren sin far, Brokk:s ordf\u00f6rande Lars Lindgren, att genomf\u00f6ra ALS-f\u00f6reningens ishinkutmaning. Lars antog utmaningen p\u00e5 det enda s\u00e4ttet en Brokk-ledare kunde \u2013 med en Brokk 100 och en hinktillsats full av isvatten.<\/p>\n<p>Utmaningen g\u00e5r ut p\u00e5 att folk filmar sig sj\u00e4lva n\u00e4r de blir dr\u00e4nkta i iskallt vatten och nominerar andra att g\u00f6ra detsamma f\u00f6r att \u00f6ka medvetenheten om amyotrofisk lateralskleros (ALS), \u00e4ven k\u00e4nd som Lou Gehrigs sjukdom. Videon publiceras p\u00e5 sociala medier och den nominerade kan anta utmaningen, ge en donation till ALS-f\u00f6reningen, eller b\u00e5da.<\/p>\n<p>\u201cMin son utmanade mig att g\u00f6ra ALS Ice Bucket Challenge\u201d, s\u00e4ger Lars i videon. Nu utmanar jag Peter Bigwood (Brokk:s vice vd f\u00f6r f\u00f6rs\u00e4ljning och marknadsf\u00f6ring). Nu k\u00f6r vi.\u201d Med ett tryck p\u00e5 en str\u00f6mbrytare h\u00f6jdes Brokk-maskinens arm och iskallt isvatten forsade ner fr\u00e5n hinken \u00f6ver Lindgren. \u201cDet var kallt!\u201d<\/p>\n<p>The ALS Ice Bucket Challenge has become an international craze to raise money for the ALS Association to fund ALS cure and treatment research. Since July 29, 2014, people from around the world completed the challenge and donated $115 million.<\/p>","protected":false},"excerpt":{"rendered":"<p>Under de sista dagarna i september utmanade Daniel Lindgren sin far, Brokk:s ordf\u00f6rande Lars Lindgren, att genomf\u00f6ra ALS-f\u00f6reningens ishinkutmaning. Lars antog utmaningen p\u00e5 det enda s\u00e4ttet en Brokk-ledare kunde \u2013 med en Brokk 100 och en hinktillsats full av isvatten.<\/p>","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","news_categories":[8],"region":[116],"class_list":["post-16855","news","type-news","status-publish","hentry","news_categories-articles"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brokk.com\/sv\/wp-json\/wp\/v2\/news\/16855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brokk.com\/sv\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.brokk.com\/sv\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":0,"href":"https:\/\/www.brokk.com\/sv\/wp-json\/wp\/v2\/news\/16855\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.brokk.com\/sv\/wp-json\/wp\/v2\/media?parent=16855"}],"wp:term":[{"taxonomy":"news_categories","embeddable":true,"href":"https:\/\/www.brokk.com\/sv\/wp-json\/wp\/v2\/news_categories?post=16855"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.brokk.com\/sv\/wp-json\/wp\/v2\/region?post=16855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}